The Story Behind the Development of 7-Eleven’s Popular Product “Tofu Sweets Bar”! The Person in Charge Shares Their Passion and Commitment
In our previous article, we introduced 7-Eleven’s “SEVEN CAFÉ” and highlighted its convenience and appeal.
Now, in this fourth installment, we’re shining a spotlight on one of 7-Eleven’s popular products — the “Tofu Sweets Bar”!
This unique stick-shaped dessert, made with tofu, has become a major hit, with over 13 million units sold as of the end of March 2025.
We spoke with the person in charge at 7-Eleven to learn how the Tofu Sweets Bar was developed and what special care went into its creation.
What is the Tofu Sweets Bar?
7-Eleven’s “Tofu Sweets Bar” is a stick-shaped dessert made using tofu.
It features a smooth texture unique to tofu and offers an easy way to get plant-based protein from soybeans.
It’s a perfect treat for those who want to enjoy sweets while keeping health in mind!
It also comes in a convenient shape that can be eaten with one hand, making it perfect for a quick break while walking around town or during transit.
Product Lineup
Currently, 7-Eleven’s Tofu Sweets Bar is available in flavors like “Gâteau au Chocolat” and “Strawberry Soy Latte.”
🍫 Gâteau au Chocolat
The first flavor in the series, this rich chocolate variety features the aroma of cacao and a smooth texture from the tofu base, delivering a dense, cake-like taste.
Price: ¥192.24
Calories: 81 kcal
🍓 Strawberry Soy Latte
Launched in April this year, this spring-perfect flavor combines freeze-dried strawberries and soy milk for a latte-inspired taste. It features a balance of sweet and tangy strawberry with the smoothness of tofu.
Price: ¥192.24
Calories: 80 kcal
*Tax-included prices are shown with the reduced tax rate of 8%.
*Images are for illustrative purposes only.
*Product specifications and prices may vary depending on the region.
*Some products may not be available at all stores.
🎤 Interview with a 7-Eleven Representative! The Secrets and Passion Behind the Deliciousness
We spoke with the person in charge at 7-Eleven.
Q1. What inspired the development of the Tofu Sweets Bar?
A. The idea came from a desire to make tofu more enjoyable for a wider audience.
Originally, we started with developing the Tofu Bar, but when its sales didn’t grow as expected, we shifted toward a new concept: a “healthy, guilt-free sweet.” That’s how the Tofu Sweets Bar was born.
Q2. What aspects were you most particular about?
A. Our top priority was to create a dessert that brings out the natural deliciousness of tofu.
We conducted many trials to preserve the unique soybean flavor of tofu while ensuring a satisfying taste.
To achieve a smooth texture, we used a tofu base similar to silky tofu. We also carefully selected flavors—such as cacao and sweet potato—that pair well with soy. We paid special attention to the balance between the natural taste of ingredients and sweetness.
Q3. What was the biggest challenge during development?
A. The toughest part was receiving harsh feedback during in-house taste tests.
Since the Tofu Sweets Bar was a completely new form of tofu product, some people said, “Who would even eat this?”
However, when we conducted a test launch, it received a much better response than expected—especially among young women. Encouraged by this customer feedback, we moved forward with an official release.
📍 Where to Buy It?
The Tofu Sweets Bar is available at 7-Eleven stores across Japan.
With many locations near airports, train stations, and tourist spots, it’s easy to find during your travels and perfect for a quick stop.
👉 Find the nearest store on Google Maps
You can also find it at some affiliated supermarkets such as Ito-Yokado, York Benimaru, and York (availability may vary by region).
If you spot one, be sure to give it a try!
*Availability may differ by store, and some items may not be sold even within the listed regions. Due to high demand, certain products may sell out or be discontinued without notice. Please check with individual stores for the latest availability.
🎯 Summary: A New Sensation Sweet That Combines Health and Deliciousness
7-Eleven’s Tofu Sweets Bar is a new type of sweet that is both healthy and satisfying as a dessert.
Its convenient stick shape makes it perfect for a quick break during sightseeing.
When you visit Japan, be sure to try it at least once!