When in Doubt, Choose This! Don Quijote “Hit Product Awards 2025”
Don Quijote is a popular destination for souvenir hunting and shopping during trips to Japan.
Now, Don Quijote has announced its “Hit Product Awards 2025,” featuring their best-selling and most talked-about items!
In this article, we’ll highlight some of the top picks—especially those popular among international visitors—that you should definitely check out when you stop by during your trip!
1. What is the “Donki Hit Product Awards 2025”?
This award highlights products that sold well or became popular between January 2024 and January 2025, selected from various perspectives.
The selection is divided into five categories, with the top five products announced in each:
-
Majica Maji Voice Iiyo! Category (based on app reviews)
-
SNS Buzz Category (popular on social media)
-
Popular Among Gen Z Employees Category
-
Foreign Tourist Shopping Spree Category (popular with inbound tourists)
-
Top Sellers at Donki Category (best-selling items)
For international visitors, the most recommended items are from the Foreign Tourist Shopping Spree and Top Sellers at Donki categories.
In this article, we’ll mainly focus on these two categories.
2. Best-Selling Items by Category!
[Foreign Tourist Shopping Spree Category]
Here are the most popular items that tourists couldn’t help but buy in bulk when visiting Japan!
1st Place: Morinaga Bake Creamy Cheese (10 pieces)
A uniquely Japanese treat featuring rich cheese cream inside a baked chocolate shell. It gained buzz on social media and from influencers as a “must-buy snack in Japan.” Over 3.22 million units were sold in a year!
Click here for more product details
2nd Place: NICHIBAN ROIHI-TSUBOKO Patches (156 pieces)
A traditional Japanese warming patch. This product is often listed as a must-buy in Japan. Just stick the small 2.8cm round patches on sore areas to gently relieve shoulder stiffness, back pain, or muscle aches.
Click here for more product details
3rd Place: Ishizawa Lab Keana Nadeshiko Rice Mask (10 sheets)
A sheet mask packed with beauty ingredients derived from Japanese rice. It helps tighten pores and deeply moisturize the skin, leaving it soft and supple. So popular that it often sells out quickly at Don Quijote!
Click here for more product details
4th Place: Ichiran Ramen Hakata Thin Noodles (5 servings)
An instant ramen set that lets you enjoy the taste of the famous Ichiran ramen chain at home. It features thin Hakata-style noodles and a rich tonkotsu (pork bone) soup—perfect for reliving your Japan trip.
Click here for more product details
5th Place: Ohta’s Isan (Powdered Digestive Aid) (48 sachets)
A long-loved Japanese stomach remedy that helps with indigestion, bloating, and overeating. The individually wrapped packets are perfect for travel.
Click here for more product details
[Top Sellers at Don Quijote Category]
These are the smash-hit products that flew off the shelves at Don Quijote stores across Japan. They’re also highly recommended for tourists!
1st Place: Suntory Whisky Kakubin 700ml
One of Japan’s most iconic whiskies, known for its smooth taste and affordable price—perfect as a souvenir. In 2024 alone, it generated over 1.6 billion yen in sales at Don Quijote stores. Great for enjoying highballs at home or as a gift for friends and family.
Click here for more product details
2nd Place: Fine Today FINO Premium Touch Hair Mask 230g
A deeply moisturizing hair mask that delivers salon-quality results at home. Infused with six kinds of beauty serum ingredients, it penetrates hair strands to make dry hair smooth and hydrated. Its generous size and great value make it a favorite among repeat buyers who say, “I always buy this in Japan!”
We’ve covered this in our article, so please check it out!
Click here for more product details
3rd Place: Calbee Frugra (Fruits Granola) 750g
This is Japan’s go-to granola. Packed with oats and dried fruits, it’s rich in dietary fiber and iron. Perfect with milk or yogurt for a quick and healthy breakfast or snack.
Click here for more product details
4th Place: LION Kyusoku Jikan Foot Refresh Sheets (18 sheets – 6 sheets × 3 packs)
A popular Japanese foot care item. Just stick them on your feet at night after a long day of sightseeing or shopping, and wake up refreshed. With five herbal ingredients for added relaxation, they’re easy to use, portable, and ideal for travel or as a thoughtful gift.
Check out our article here!
Click here for more product details
5th Place: Kao Biore UV Aqua Rich Watery Essence 70g
One of Japan’s most loved sunscreens. Offers top-level UV protection (SPF50+ / PA++++) with a light, watery texture. Includes moisturizing ingredients, gentle on the skin, and can be washed off with regular soap—perfect for daily use.
Click here for more product details
[SNS Buzz Category]
To wrap up, here’s one highly recommended item that went viral on Japanese social media!
– TKG Sauce: “Instant Egg Over Rice Anywhere!”
This is Don Quijote’s original seasoning that lets you enjoy a Japanese home-style dish called Tamago Kake Gohan (raw egg over rice, also known as “TKG”)—instantly and anywhere! It doesn’t require refrigeration, making it a fun and unique souvenir that lets you experience Japanese food culture easily.
Click here for more product details
5. In Summary: “When in doubt, go with award-winning products!”
The Don Quijote Hit Product Awards highlight items that are not only popular but also buzzworthy and tasty—perfect for souvenirs.
On your next trip to Japan, be sure to pick up some of these trending items at Don Quijote!
And don’t forget—Payke offers Don Quijote coupons to help you save even more on your purchase.