While supplies last! Introducing the ALINAMIN souvenir box

While supplies last! Introducing the ALINAMIN souvenir box

To counteract fatigue, both Japanese people and foreign tourists from abroad choose ALINAMIN EX PLUS.
Here is an introduction to the “ALINAMIN souvenir box” that is available while supplies last.
We will also be presenting the feelings infused into this ALINAMIN box, reasons for the popularity of ALINAMIN EX PLUS, and also Takeda’s new company logo.

What is the ALINAMIN box that is available while supplies last?

Starting in early February 2020, we will be handing out one “ALINAMIN souvenir box” to every customer who buys two bottles of ALINAMIN EX PLUS each containing 270 tablets at the same store.
There is a limited quantity available for the ALINAMIN box, and this deal is only available at some drugstores in major sightseeing areas (Hokkaido, Tokyo, Osaka, Fukuoka, Okinawa, etc.). Not only can it be used as a souvenir, but it can also be used as an elegant and stylish accessories case once you return to your home country.
When you open the ALINAMIN box made from thick, high quality paper, there is a message displayed on the inside written in Japanese that says, “May you always remain healthy.”
We want it to convey the memories from your trip to Japan and the usual gratitude you express when handing this ALINAMIN souvenir box to a friend or your parents.
We want to deliver the desire of “Contributing to the health of people through offering excellent products and appropriate information to customers who want to remain healthy” that is upheld by Takeda as a pharmaceutical manufacturer.
Both of these meanings are infused into it.
The reason why we wrote it in Japanese is because we want you to experience a message as-is that is characteristic of Japan.

People of today are tired

According to a survey done by Takeda, we now understand that 78.4%*1 of people today experience some kind of fatigue on a regular basis.
QSo when we did a survey through Payke aimed at ALINAMIN users so as to ask the question, “Why do you use ALINAMIN?” about 90% of people answered, “To deal with fatigue.※2
From these results, it is obvious that a vast majority of people experience fatigue due to their usual daily lives.
That means there is a high possibility that a great number of people including your friends and family commonly experience fatigue.
Don’t you think there are people around you who are troubled by fatigue?
*1 Source: June 2018 Takeda survey
n=1,200 (Target: Men and women 20 or older) The total from “I often feel tired” and “I sometimes feel tired”
*2 Source: From the June 2019 Payke survey n=492 (Target: Men and women 20 or older)

Takeda’s company logo has changed from now on

We also have an announcement to make. Takeda’s company logo has now changed.
There are efforts being done to unify the logo for Takeda all over the world, so the company logo has been changed.
The original logo with a triangle enclosed in a circle (the scale symbol) has now become a logo with “Takeda” inscribed inside the shape of a hill.

Current “triangle logo (scale symbol)”

New “enclosed hill logo”

The “enclosed hill logo” was used to commemorate the 180th anniversary of Takeda Pharmaceuticals in 1961, but this historic logo has continued to be used throughout the world to this day, and it represents Takeda’s high quality and reliable corporate image.
If you buy Takeda’s products form now on, even if the logo has changed, our products have remained the same, so you can continue to buy them without any worries.
The logo change on the package
(done in order starting in April 2020)
Additionally, the triangle logo (scale symbol) will still continue to be used on the tablets.

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