SHIRO – Japan’s Natural Beauty ＆Fragrance Brand
If you’re traveling in Japan and looking for simple, natural fragrances or gentle skincare products, SHIRO is definitely a brand you should check out.
In this article, we’ll introduce SHIRO — a brand that values natural ingredients and has become very popular among Japanese people for its refined scents and pleasant usability.
Getting to Know SHIRO
SHIRO is a fragrance and skincare brand born in Hokkaido, founded on the idea of “creating products we ourselves want to use every day.”
Focusing on naturally derived ingredients, their items are made without unnecessary additives — simple, clean, and comfortable to use.
With a core philosophy of “everyday usability” and “zero waste,” SHIRO is committed to combining gentleness with sustainability.
Its minimalist and refined packaging also makes SHIRO products perfect as souvenirs.
What Makes SHIRO So Beloved?
Respect for Natural Ingredients：SHIRO crafts its products using natural ingredients from Japan, such as yuzu and sake lees from Hokkaido, as well as kelp. The brand’s commitment to locally sourced materials adds a special charm to its lineup.
Strong Focus on Sustainability：SHIRO takes environmental impact seriously, offering refillable bottles and other eco-conscious practices to reduce waste.
A Rich Selection of Fragrances：Above all, SHIRO is known for its scents! Signature favorites like “Savon,” “White Lily,” and “White Tea” are joined by seasonal picks such as “Earl Grey” and “Osmanthus,” letting you find the perfect fragrance to match your mood or the time of year.
Not sure which scent to choose? Don’t worry! With so many options, it can feel overwhelming — but SHIRO stores offer testers, so you can easily try out different fragrances before deciding.
Introducing Our Recommended Items!
Savon Clay Hand Soap – ¥2,310
A hand soap infused with SHIRO’s popular “Savon” fragrance.
Within its refreshing, clean soap scent, delicate notes of rose and jasmine gently bloom.
The texture contains volcanic ash with fine granules — perfect for gentle exfoliation during everyday hand washing!
Its simple bottle design blends easily into any interior and makes it a great gift as well.
White Lily Eau de Parfum – ¥4,180
A soft and elegant floral fragrance.
It carries a refined, graceful charm within its bloom — perfect for moments when you want to relax.
Second only to “Savon” in popularity, many users say people often compliment them with, “You smell so nice!”
The White Lily scent is also available in a wide range of products, including room fragrances and fabric softeners.
White Tea Hand Beauty Serum – ¥3,300
A hand beauty serum featuring the refreshing and calming scent of “White Tea.”
Its gentle tea aroma carries a hint of sweetness, offering a wonderfully soothing effect.
Even those who don’t like sticky hand creams will appreciate its light, non-greasy texture.
Its compact size makes it easy to carry — perfect for keeping your hands moisturized while traveling or as a small gift.
Where Can I Buy This?
SHIRO stores can be found across Japan, including in Tokyo (Ginza, Shibuya), Kyoto, and Osaka — so if you’re interested, be sure to check the Official SHIRO Website!
You can also find some SHIRO products at airports like Narita and Kansai, so don’t forget to stop by before heading home!