Excitement from the first sip! “Sapporo Draft Beer Kuro Label” is so tasty that you will want to drink the whole thing

Excitement from the first sip! “Sapporo Draft Beer Kuro Label”
is so tasty that you will want to drink the whole thing

Since 1977 when it was launched, Sapporo Draft Beer Kuro Label has been loved both in and outside Japan as one of Japan’s representative beers. We in the Payke editorial department will present to you the secret to Sapporo Draft Beer Kuro Label’s delicious flavor.

1
Creamy
foam

It will make you naturally smile after the first sip because you can directly experience the meticulous and creamy foam.

Not only does that white and beautiful foam merely act to enhance the appearance and delicious taste of the beer, but it also maintains its fresh flavor and scent.

The best foam is produced by thoroughly obsessing over the recipe and malt for Sapporo Draft Beer Kuro Label. The perfect beer has “exciting and delicious foam!”

2
Malt with long lasting flavor

The passion of wanting to deliver the beauty and delicious taste of freshly made beer leads it to a stage that is one level higher.

The key to producing mellow beer is Sapporo Breweries Limited’s independently developed “malt with long lasting flavor”.

This malt maintains the delicious flavor of the beer, allowing you to enjoy the best tasting beer right down to the last sip and the last drop.

「What is malt with long lasting flavor?」

“Malt with long lasting flavor” comes from barley that does not have any components that will deteriorate beer, and it is a malt produced in Japan exclusive to Sapporo Draft Beer Kuro Label. It is a crucial ingredient that allows it to be “delicious no matter when it is drunk”. Not only does it maintain a fresh flavor and scent, but it also has the effect of enhancing and maintaining the quality of the foam. If you want to taste the best drink while relaxing one night on a trip, do not hesitate to choose Sapporo Draft Beer Kuro Label that uses this revolutionary malt. The second and third cups should reinforce your “fondness” for it.

3
A fixation towards a fresh and delicious taste

Having established a track record for draft beer in beer halls, Sapporo Draft Beer Kuro Label has gained the reputation that “Sapporo has delicious draft beer!” Ever since it first went on sale in 1977, it has continued to be fixated on a fresh and delicious taste for beer.

It has a wonderful balance from a refreshing and sophisticated flavor, so you will not get tired of it no matter how many cups you drink. In addition to Japanese cuisine, it pairs well with all kinds of food, and it will make your meals even more enjoyable.

It is dearly loved by adults who love beer, and it continues to evolve even now.

1977“Sapporo Bottled Draft” was launched nationwide to try to initially bring attention to unpasteurized draft beer. This was a pioneer for the draft beer generation.

1989“Sapporo Bottled Draft” with its refreshing taste was a big hit and came to be nicknamed “Kuro Label”. Once this was used as its official brand name, it instantly permeated among habitual beer drinkers.

2011So as to make the delicious taste of the first sip even more enjoyable, “malt with long lasting flavor” was employed that is made from barley that does not contain any components (such as LOX-1) that deteriorates the flavor of beer. Kuro Label evolves even more.

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Sapporo Draft Beer Kuro Label

Currently on sale at nationwide convenience stores and mass retailers

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Excitement from the first sip! “Sapporo Draft Beer Kuro Label” is so tasty that you will want to drink the whole thing

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