【Payke award】Introducing the first place in the lactic beverage and lactobacillus beverage category for the second half of 2024!
What’s Payke award?
The Payke Award is based on Payke’s product scanning data and recognizes the products that are most popular among Payke users who are sensitive to Japanese products.
We are pleased to announce that the TOP winner in the category, Lactic Beverages , Lactobacillus Beverages for the second half of 2024 is… [Yakult “Y1000”].
Congratulations!!
In this issue, we will take a deeper look at the appeal of this product. Please take a look until the end.
What’s Yakult?
Yakult, a small bottle of lactobacillus beverage often seen in supermarkets and convenience stores in Japan, has been loved in Japan for a long time since its launch in 1935.
In fact, Yakult is sold not only in Japan but also all over the world, and is supported by many health-conscious people. You may have seen it in your area.
New Yakult” contains the Lactobacillus shirota strain, which was discovered by Yakult founder Minoru Shirota after years of research. This is expected to improve the intestinal environment.
Each bottle (65ml) of New Yakult contains 20 billion Lactobacillus shirota strains. This product has been approved as a Food for Specified Health Use in Japan for its health claims, and “ Lactobacillus shirota strains” have been scientifically proven to improve the intestinal environment. Foods for Specified Health Uses are food products that have been approved by the Japanese government for safety and efficacy and are allowed to be labeled with specific health uses. In Japan, they are chosen by many health-conscious people.
・Food with Health Claims (Food for Specified Health Uses)
Permitted indication: Lactobacillus shirota strain (L. casei YIT 9029) reaches the intestines alive, increasing good bacteria and reducing bad bacteria to improve the intestinal environment and regulate intestinal health.
Dietary balance should be based on a staple meal, main dish, and side dishes.
The recommended daily intake is 1 bottle.
What is “Y1000” that won the first place in the awards?
・Lactobacillus shirota strain with the highest density in Yakult history
The greatest feature of Y1000 is that it contains 1 billion Lactobacillus shirota strains per ml. In other words, each bottle (110 ml) contains 110 billion lactobacilli
This is the highest density of lactobacilli in Yakult’s history.
In April, “Y1000 Sugar Free,” with 32% fewer calories and 44% less sugar than “Y1000,” will also go on sale.
It will be available at convenience stores on Tuesday, April 8, and at supermarkets and drugstores on Monday, April 21. It has a refreshing sweetness, so please try it as well.
・Stress relief and improved sleep quality
Lactobacillus shirota strain, the highest density in Yakult’s history, has been reported to have the ability to “relieve stress” and “improve sleep quality＊” in situations of temporary mental stress.
＊Deepness of sleep and refreshing awakening
・Functional Foods (Ingredient Evaluation)
This product has been notified to the Commissioner of the Consumer Affairs Agency as one that is expected to indicate specific health purposes under the responsibility of the business operator. However, unlike Foods for Specified Health Uses, this product has not undergone individual review by the Commissioner of the Consumer Affairs Agency.
This product is not intended for the diagnosis, treatment, or prevention of disease.
Food with Health Claims (Food with Functional Claims)
Notification No. E625
Notification Label
This product contains Lactobacillus shirota strain (L. casei YIT 9029). Lactobacillus shirota strain (L. casei YIT 9029) is reported to have the function of relieving stress in situations of temporary mental stress and improving the quality of sleep (depth of sleep and refreshing awakening). Furthermore, it has been reported to improve the intestinal environment.
Functional Ingredients Lactobacillus shirota strain (L. casei YIT 9029) 110 billion included.
Recommended daily intake: one bottle per day.
Precautions: Ingesting large amounts does not cure disease or promote better health.
Dietary balance should be based on a staple meal, main dishes, and side dishes.
Is it sold only in Japan?
This product was so popular that at one time it was out of stock in stores and hard to find. Now it is more readily available.
Until now, the product has been sold exclusively in Japan, but sales will begin in Hong Kong from March 2025, bringing the product to an even wider customers.
In recent years, as increased stress and poor sleep quality have become global problems, “Y1000” has attracted attention as a lactic acid bacteria beverage that approaches these problems. It is expected that Y1000 will be marketed in many more countries in the future and support the health of people around the world.
How was it?
Yakult” is well-known throughout the world.
In Japan, Yakult is readily available at supermarkets, drugstores, convenience stores, vending machines, and many other places. When you visit Japan, please try the real “Yakult”!