The Story Behind the Development of 7-Eleven’s Popular “Smoothie”! The Person in Charge Shares Their Passion and Commitment

7-Eleven’s smoothies are beloved by many as a health-conscious drink that allows for easy nutrient intake. They are perfect for busy mornings or when you need a refreshing break.

In this article, we interviewed the person in charge at 7-Eleven to learn how these smoothies were developed and what special care and dedication went into creating them.

1. The Inspiration Behind the Product Development

A Smoothie Developed to Balance Well-being and Environmental Sustainability

At 7-Eleven, we began developing smoothies in response to the growing health consciousness among our customers and their desire for an easy way to consume fruits and vegetables. 

We especially wanted to offer a product that helps people with busy lifestyles enjoy a more balanced diet by conveniently incorporating fruits and vegetables into their routine.

By using fruits and vegetables, we focused on achieving natural sweetness, easy nutritional intake, and great taste. Our major goal in product development was to provide our customers with smoothies that are both healthy and delicious.

■ 7-Eleven × Ichiro

Exploring the Pursuit of Health

2. Key Features

7-Eleven’s smoothies are crafted with several carefully considered elements. First, the fruits and vegetables used are flash-frozen to preserve their freshness. This process helps retain the full nutritional value and flavor of the ingredients.

Flash-frozen kale

Additionally, the ice cubes used in the smoothies are made by pureeing the fruits and vegetables before freezing, creating a smoother texture and more enjoyable taste.

■ 7-Eleven × Ichiro

What’s Behind the Cubes?

3. Stories of Trial and Error

There was a lot of trial and error involved in developing the smoothies. In particular, it took time to find the right combinations and balance of ingredients.

For example, by using broccoli stems, we succeeded in bringing out a natural sweetness, but it required many rounds of prototyping to get it right.

Additionally, the blending method and speed of the machines were carefully adjusted for each smoothie to achieve the best results.

■ 7-Eleven × Ichiro

A Thorough Comparison: The Secrets Inside the Smoothies

4. Recommended Points for International Travelers

7-Eleven’s smoothies are also highly recommended for tourists from abroad. Since they are made with fruits and vegetables, they are perfect for a refreshing break during sightseeing.

Additionally, they are easy to make by simply scanning the barcode, so there is no language barrier to worry about.

5. Conclusion

7-Eleven’s smoothies are an easy way to enjoy fruits and vegetables.

Using fresh ingredients and employing techniques like flash freezing and ice cubes, they ensure you can enjoy a delicious smoothie anytime.

After much trial and error, this smoothie was created, so we highly recommend you give it a try!

How to Purchase

① Take the product from the case on display and pay at the register.

② Scan the barcode at the machine on display.

③ Press the start button.

④ Wait 70 seconds for it to be ready.

⑤ Set the dedicated lid and straw located next to the machine and enjoy!