A Treat Even Locals Envy! New Airport-Exclusive “Jaga Pokkuru” Snack
When it comes to Hokkaido souvenirs, few things are as beloved as Jaga Pokkuru. These crispy potato sticks, made with 100% Hokkaido-grown potatoes, have won fans for over two decades thanks to their unique texture and the natural flavor of the spuds themselves. Now, this long-time favorite has unveiled a brand-new flavor available only at duty-free shops after security in Japan’s international airports. It’s the perfect souvenir—whether as a little reward for yourself or a thoughtful gift to bring home.
What Makes Jaga Pokkuru so Special?
The potatoes used in Jaga Pokkuru are 100% grown in Hokkaido, nurtured by the region’s refreshing climate and dramatic shifts between day and night temperatures. Farmers work closely with the brand to cultivate them in carefully managed fields, and after harvest, the potatoes are stored under strict temperature control to preserve their flavor.
Instead of prioritizing efficiency and mass production, each batch is made with care in small quantities. That dedication, combined with the fact that they’re produced only in Hokkaido factories, is what makes the signature crispy-fluffy texture possible—and lets the true taste of the potato shine through.
Shaped into easy-to-eat sticks and individually wrapped, they’re a snack enjoyed by all generations. The single-serve packs make them perfect for sharing while keeping the just-opened freshness intact. Whether for yourself or as a thoughtful souvenir for family and friends, they’re always a hit.
Have You Ever Tasted Jaga Pokkuru?
Celebrating its 22nd anniversary this year, the Jaga Pokkuru series has introduced a variety of popular flavors over time—each one capturing the taste and spirit of Hokkaido. Chances are, many of you have tried at least one of them before.
・Okhotsk Sea Salt Flavor
Its unique production method creates that signature light, crispy bite while bringing out the true flavor of Hokkaido potatoes. Adding to the taste is Okhotsk sea salt, a distinctly local seasoning made from the brackish waters of Lake Saroma. The seawater is carefully simmered in kettles, resulting in a mellow, well-rounded salt that enhances the flavor beautifully.
・Scallop & Salt Flavor
This flavor uses scallop powder made from Hokkaido scallops. The combination of potato, scallop, and salt creates a rich, layered taste, while still delivering the signature “potato goodness” that Jaga Pokkuru is known for.
Note: Contains 0.02% Hokkaido scallop in the form of scallop powder
The Fourth in the Series: New “Hokkaido Butter Flavor”
Product name: Jaga Pokkuru Hokkaido Butter Flavor
Contents: 108g (18g × 6 mini packs)
Launch date: September 29, 2025 (Mon)
Where to buy: Duty-free shops after security in Japan’s international airports only
Note : This product contains 0.06% Hokkaido-made butter.
The Familiar Trio of Brothers and the Aroma of Hokkaido Butter
The new Hokkaido Butter flavor comes in a bright yellow package inspired by butter itself, featuring the familiar trio of cowboy-styled brothers standing in a Hokkaido pasture.
Open a bag and the rich aroma of butter drifts out. Made from fresh Hokkaido milk, the butter pairs beautifully with the potatoes, creating a flavor that’s both indulgent and perfectly balanced with just the right touch of salt—so good you’ll keep reaching for more.
Like the rest of the series, these are stick-shaped and individually wrapped, so you can enjoy that just-opened freshness anytime and easily share them with others.
A Traveler’s Privilege: A Limited Edition Even Locals Can’t Easily Get
Jaga Pokkuru Hokkaido Butter Flavor is sold exclusively at duty-free shops after security in Japan’s international airports. You won’t find it in regular stores—even in Hokkaido—so the only chance to pick it up is during that special shopping time before your flight home. Be sure to check the shelves before you board!
Add It to Your Shopping List: The Perfect Last-Minute Souvenir
This airport-only snack is a rare find, so rare that even Japanese travelers struggle to get their hands on it. Its exclusivity is already creating buzz on social media and among word-of-mouth recommendations. If you spot it during your final shopping stop, don’t hesitate—treat yourself or bring home a box for someone special.