[Limited Coupon Included] Discover Seibu ＆ Sogo: Japan’s Hidden Department Store Gems Loved by Seasoned Travelers

Seibu and Sogo are long-standing department store brands with deep roots in Japanese daily life, especially in Tokyo and Yokohama. While they’ve long been beloved by locals, they’re now gaining popularity among repeat visitors to Japan and international travelers staying in the city—praised as “hidden gems” where you can shop in comfort, away from the crowds.

In this article, we’ll take a closer look at what makes Seibu and Sogo so special. Plus, we’ve got an exclusive coupon to help you enjoy smarter, more affordable shopping during your trip—don’t miss it!

1｜Seibu Ikebukuro Main Store Gets a Makeover—Now Home to a “Beauty Theme Park”!

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Directly connected to Ikebukuro Station with unbeatable access from central Tokyo, the Seibu Ikebukuro Main Store is currently undergoing a full-scale renovation to become even more inviting.

※The image is for illustrative purposes only.

The first phase of this transformation launched in July 2025 with the opening of a brand-new cosmetics floor—now one of the largest beauty-themed spaces in Japan. Packed with both Japanese and international beauty brands, it offers a luxurious, immersive environment where each brand’s unique world comes to life.

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At the state-of-the-art beauty counters, expert staff are ready to welcome you. Each brand offers advanced skin analysis tools that assess your skin condition with data-driven precision—allowing you to enjoy a personalized beauty experience, complete with tailored skincare and makeup recommendations.

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For an even more luxurious experience, the serene “Seibu Premium Room” offers a private space where you can take your time consulting with professional beauty staff. Advance reservation is required.

How to Get to the 3rd Floor Cosmetics Section

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From the Seibu Ikebukuro Line, enter via the B1F South Exit “Club On Gate” and take the escalator or elevator directly to the 3rd floor.

If coming from street level, enter through the Meiji-dori side entrance on the 1st floor, then head up using the escalator or elevator.

Click here for the dedicated cosmetics floor website 

More exciting floors are set to open soon, including sweets and deli sections, international boutiques, and jewelry zones. Seibu Ikebukuro is truly transforming into a “next-generation department store”—a must-visit spot on the rise!

Getting there is super easy

Located in Ikebukuro—one of Tokyo’s major sightseeing hubs—the Seibu Ikebukuro Main Store is incredibly easy to reach. It sits right outside the East Exit of Ikebukuro Station, which is served by JR lines, Tokyo Metro, and several private railways. While renovation work is ongoing, clear signage throughout the store ensures a smooth and stress-free visit.

Click here for detailed access information

2｜Seibu Shibuya: Where Culture Meets Style in “Sophisticated Shibuya”

Located in the heart of Shibuya—Tokyo’s hub of fashion and culture—Seibu Shibuya is a hidden gem for style-savvy travelers. The store features a curated selection of trend-conscious fashion and beautifully designed lifestyle goods, offering a uniquely refined Japanese shopping experience.

Art and design elements are thoughtfully integrated throughout the store, making it a great spot for those looking to find one-of-a-kind gifts or souvenirs. If you’re someone who wants to shop a little differently or soak in the vibe of modern Japan, this is the place for you.

What’s more, Seibu Shibuya is home to one of Japan’s largest MUJI stores, spanning six floors from B1 to the 5th floor. Here you’ll find a wide range of simple, high-quality everyday items—stationery, clothing, home goods, snacks, and more—perfect for souvenirs or practical travel buys.

There’s also a cozy café inside, making it an ideal spot to relax and recharge in between sightseeing or shopping.

Just a short walk from Shibuya’s iconic Scramble Crossing

The store is split into two buildings—Building A and Building B—each offering a thoughtfully curated selection of fashion, lifestyle goods, and art-focused items. As mentioned earlier, the expansive MUJI Shibuya Seibu and the popular Shibuya Loft are also located right next door, making this a convenient and exciting area for both shopping and strolling.

Click here for detailed access information 

3｜Sogo Yokohama: A Beloved Bay Area Department Store Loved by Locals

Conveniently connected to Yokohama Station, Sogo Yokohama is perfectly located for sightseeing, shopping before a cruise departure, or even a quick visit after returning to port. Situated in the heart of the bay area, this beloved department store offers a refined and spacious environment for all who visit.

Spanning from B2 to the 10th floor, the store features an impressive range of shops—from world-renowned luxury brands to everyday fashion, cosmetics, traditional and Western sweets, and a variety of restaurants. One highlight you won’t want to miss is the food and dining floor, which is one of the largest in the Yokohama area. Here, you’ll find everything from popular local delicacies to exquisite Japanese confectionery—perfect for experiencing the depth of Japan’s food culture.

The store also boasts a wide selection of baby goods and stylish household items, making it a great stop for families. Whether you’re here to shop, dine, or simply explore, Sogo Yokohama offers everything you need in one convenient location.

Easy Access from Haneda Airport Too

Hop on the Keikyu Airport Express Line for a direct ride from Haneda Airport to Yokohama Station—just about 30 minutes at the fastest. Thanks to its excellent location, Sogo Yokohama is an ideal stop at the start or end of your journey.

Click here for detailed access information 

Make Your Trip Even Better! Exclusive Coupons for International Travelers to Japan

International travelers can enjoy an exclusive 5% discount in addition to tax-free savings.

You can download the coupon from the list in the Payke app, so be sure to take advantage of this offer during your visit.

Get your coupon here
※ Please check the coupon for detailed terms and conditions before use.

• Eligible Stores：

Seibu (Ikebukuro, Shibuya, Fukui), Sogo (Yokohama, Chiba, Hiroshima, Omiya)
※ Please note that some items may not be eligible for the discount.

• Terms of Use：

Available with a purchase of ¥1,000 or more (tax included).

Please present the coupon QR code along with your passport before checkout.

• Valid Until：31st December 2025

So, How was it？

Seibu and Sogo department stores are gaining attention among seasoned travelers and Japan-savvy visitors.

With their calm and refined atmosphere, these stores are perfect for adult travelers looking to step away from the crowds and enjoy a more personal, unrushed shopping experience. From the space itself to the curated experiences and attentive service, you’ll get a true taste of the richness of Japan’s department store culture.

Why not spend a truly satisfying moment at one of Japan’s best-kept department store secrets?