A New & Affordable Makeup Line from Japan’s Natural Cosmetic Brand, 24h cosme!

Have you heard of the cosmetic brand 24h cosme before? They are a natural cosmetic brand made in Japan that sells affordable, gentle cosmetics that is gentle enough to leave on the skin for 24 hours.

This is what’s amazing about 24h cosme!

A few “promises” are written on the 24h cosme official homepage. It lists statements like “use as much organic and chemical-free ingredients,” “develop makeup that comes off with soap,” and “to be cruelty-free.”
These products that kept all of these promises are very popular, especially among people, like mothers, who come in constant contact with babies, people who wear makeup for long hours, and for those with sensitive skin.

Before, these 24h cosme products were not as affordable, but as of February 7th, they launched a new line with all of its products being 1800 yen! This is the pamphlet for the new makeup line.
With their promised ingredients and good overall reputation, 24h cosme is gaining more popularity because their products are 1800 yen!
This time, I will introduce you to the most popular product in this new line, the Mineral Stick Color!

1 lipstick, 3 uses!【Mineral Stick Color】

Price: 1800 yen (tax excluded)
The polka dot packaging is the hallmark of 24h cosme’s products♪
This amazing product can be used anywhere on the face and has been highly praised on Japan’s product review website @cosme. Because of its smooth, creamy texture, it can be used on any part of the face. The official website says that it can be used for the eyes, cheeks, and lips.

This would be very convenient to carry around because this one product can work for many kinds of touch-ups!
This is made with natural moisturizing ingredients and chemical-free ingredients that is gentle for the skin.
There are 4 colors in total (from the left: 01 Cherry, 02 Peach, 03 Mango, 04 Sugar).

I tried swatching the “01 Cherry”! I love how this natural looking red goes with my skin tone!

With a creamy texture and a matte finishing, it did not feel drying at all- it felt very comfortable to use. I tried wearing this lipstick for a day, and I didn’t have problems with it wearing off. Above that, I really felt like it was safe for my skin.
Although you could leave it on for 24 hours, you can easily take off the makeup with soap!

I tried taking the makeup off with a bit of soap and it came off in an instant!

Among the new line from 24h cosme, other products like their mascara and makeup base seem to be popular too! I liked their lipstick, so I think I would try their mascara next time. If you find these products in Japan, please give them a try!
（Source: https://www.24h-cosme.jp）