Do not miss out! Introducing delicious confectionery available only at Seven Eleven

Hello, I am a writer from Payke.

This time, I shall introduce you to a great selection of confectionery only sold in Japan’s largest convenience store, Seven Eleven!

What are private-label products?

A private label or private brand is a term that is commonly used nowadays. It refers to products that have been created as a collaboration between a manufacturer and a retailer. In recent years, there have been many convenience stores that have created their own private brands.
There are many products that are exclusive to those convenience stores, so I shall now introduce you to a great selection of recommended confectionery, sold only at Seven Eleven!

Cannot believe we can get luxury confectionery from Tokyo!
Sugar Butter Tree

The Sugar Butter Tree is a famous cookie from Tokyo, sold by the famous Ginza store, Gin No Budo. It is often chosen as a gift also by people from Tokyo.
Up until now, the Sugar Butter Tree has only been available at train stations or department stores. However, it is now being sold as an exclusive item in collaboration with Seven Eleven!
In Japan, you can go to your nearest Seven Eleven at any time, 24 hours a day, and buy this famous cookie from Tokyo!
Crunchy cookies filled with cream, offering a deliciously subtle aroma of butter. The cream is also scrumptiously rich.
A perfect gift from Tokyo and Japan, but how about treating yourself as well?

Dried Sour Plums — Deliciously sour!

This plum confectionery is very popular among visitors to Japan.
Here we shall introduce you to these deliciously sour pitted plums.
The outside of the plums have been sprinkled with little grains of salt, which go perfectly with the subtle sweetness of the plums!
They come in a ziplock bag, making them easy to carry around. They are also small enough to keep in your bag without taking too much space!

Kinako Walnuts — Perfect for a little snack!

Walnuts coated in kinako (roasted soy bean flour).
Bursting with flavor—one mouthful is full of delicious sweetness.
Crunchy walnuts, perfectly combined with the right amount of sweetness from the kinako. So addictive that they will disappear straight away!
The walnuts also come in a ziplock bag, so they are perfect as a quick snack!

A cheese-filled snack made with three kinds of cheese — This rich cheese flavor is irresistible!

creamy cheese on the inside. With three different varieties of cheese used—cheddar, Emmental, and camembert—it’s rich and full of cheesy flavor!

Of course, you can eat it on its own; but we think it tastes great with alcohol!

A crispy texture with the mellowness of matcha — If you like matcha, you’re in for a treat!

Most people who like Japanese sweets like matcha flavored ones, don’t you think? Well, this matcha chocolate snack is for them!
When you eat it, first you’ll notice the crispy texture and the flavor of matcha, but then you’ll taste the light sweetness of milk. But then that crunchiness will melt in your mouth; so delicious that you might just eat them all in one sitting!

This concludes our introduction to moderately-priced confectionery available only at convenience stores.
Seven Eleven offers many private-label products, so more new products are likely to be launched frequently in the future.
If you go to Seven Eleven and see a product that looks interesting, we definitely recommend buying one without hesitation!