[¥10 snack Umaibou series] Introducing the popular classic flavors!

With the reasonable price of ¥10 per stick (Japanese price) since the beginning of sales, “Umaibou” is a popular snack among both children and adults.

It has recently expanded to be sold overseas and can be found in Japanese grocery stores.

Did you know that “Umaibou” comes in many flavors?

Here are 7 classic flavors recommended by the Payke editorial team!

What is Umaibou?

Umaibo is a stick-shaped snack that began sales in 1979.

The colorful packaging features friendly characters depicted for each flavor, and it has a punchy taste with a light and crispy texture.

It is just the right amount to eat by yourself, and they are individually wrapped, making them easy to carry and perfect as souvenirs.

Flavors that have been beloved since their release! Here are the 7 classic flavors!

【Tonkatsu Sauce Flavor】

Release date: July 1979~

The oldest Umaibou flavor!

The sweet vegetable scent and sourness of Tonkatsu sauce is a big hit. The slight touch of mustard is perfect.

Tonkatsu Sauce Flavor

【Salami Flavor】

Release Date: 1979~

A flavor that replicates smoked salami.

The scent of salami hits you as soon as you open the package! This sophisticated spicy and smoky flavor is

perfectly suited for a drinking snack.

Salami Flavor

【Cheese Flavor】

Release date: 1980~

Always at the top of the popular flavor rankings!

I have never met a person who did not like this standard and timeless cheese flavor.

The richness and fragrance of this cheese is irresistible.

Cheese Flavor

【Teriyaki Burger Flavor】

Release date: 1980~

Replicating the flavor of a teriyaki hamburger!

This soy sauce-based salty-sweet teriyaki sauce, along with tart mayonnaise, is a classic Japanese flavor.

Teriyaki Burger Flavor

【Yasai Salad Flavor】

Release date 1980~

Another popular classic flavor!

Replicates the flavor of salad dressing. This Umaibou has a refreshing taste.

Yasai Salad Flavor

【Mentai Flavor】

Release date: 1982~

Marinated pollock roe flavor.

A very spicy looking red powder with an addictively bold flavor. It has a spice level that children can eat safely.

Mentai Flavor

【Corn Potage Flavor】

Release date: 1992~

The most popular flavor that goes perfectly with the main ingredient of corn!

It replicates the sweet scent and creaminess of corn potage soup.

Corn Potage Flavor

Summary

What do you think?

Your are sure to enjoy these unique Japanese flavors!

If there is a flavor you are curious about, give it a try.

Next time in the Umaibou series, we will introduce the “Trendy Way to Eat!” Please look forward to it♪