More Than Just Electronics: Popular Finds at Bic Camera
Do you think Bic Camera only sells electronics?
If so, you might be missing out.
While traveling in Japan, you have probably had moments like these:
“I wish I could buy souvenirs and daily essentials all at once…”
“Wait, did I forget to buy that?”
That is exactly when Bic Camera comes in handy.
It may be best known as an electronics retailer, but step inside and you will find a wide range of items that can make your trip much easier. From Japanese alcohol, cosmetics, snacks, and daily necessities to travel-friendly electronics and digital gadgets, Bic Camera offers an impressive selection across many categories.
In this article, we will highlight some standout items that showcase just how convenient Bic Camera can be for travelers. Toward the end, we will also share coupon information available for international visitors, so be sure to read on.
Convenient Locations for Easy Stopovers
Many Bic Camera stores are conveniently located near major train stations and busy shopping districts, making them easy to access while traveling. Being able to stop by between sightseeing spots or during transit is a major advantage for international visitors who want to make the most of their limited time in Japan.
Looking for something you can only find in Japan?
Bic Camera is a place you can visit without drastically changing your itinerary. It is a reliable stop where many of those small “travel troubles” can be solved all at once.
Don’t Miss These Popular Finds
1.Miracle Toothbrush
The Miracle Toothbrush, which has been gaining attention in Japan, is an oral care item known for its unique bristle design. It is recommended for those who want to brush their teeth easily and thoroughly, as well as for anyone who feels less confident about their brushing technique.
Because it is something used every day, this toothbrush is especially popular among people who value comfort and usability. In Japan, it has many repeat buyers, making it a well-loved item. Its simple, no-frills design reflects the kind of practicality Japan is known for.
At the center of the brush is a distinctive pyramid-shaped structure. The bristles are cut in a three-dimensional way, allowing them to fit more easily around different tooth shapes and into the gaps between teeth, helping to remove plaque more effectively.
This unique design has been highly praised by dental professionals and is gaining attention as a reliable item that supports daily oral care.
Compact and lightweight, the toothbrush does not take up much space in a suitcase, making it ideal for use while traveling. As a consumable item, it is also a practical souvenir that is easy to give and sure to be appreciated by international visitors.
2.Gorilla no Hitotsukami
Doshisha “Gorilla no Hitotsukami” is an electric foot and calf care device that allows you to relieve tired legs easily at home. Despite its compact size, it delivers a surprisingly strong, wrapping pressure, giving a sensation often described as feeling like your calves are being firmly gripped by a gorilla. The intensity hits that “pleasantly painful” sweet spot, which many users find addictive.
Weighing just around 390 grams, it is lightweight and can be folded for compact storage when not in use. The wide Velcro strap makes it easy to put on and adjust, while the automatic shut-off function after approximately 10 minutes adds an extra layer of safety.
It is a great option for easing travel fatigue and also makes a memorable souvenir thanks to its uniquely Japanese concept and design.
3Simple 3-Step Operation
1. Connect the included AC adapter to the port located beneath the power switch.
2. Wrap the device around your calf, aligning the guide tag with the center of your leg.
3. Press the power button to start the care session.
Please use the device while seated on the floor or on a chair.
Perfect as a Souvenir: Japanese Design Editions to Look For
The popular Doshisha “Gorilla no Hitotsukami” is also available in limited-edition models featuring uniquely Japanese designs. While the functionality remains the same, these special versions offer a distinctive look, making them an excellent choice as souvenirs from a trip to Japan.
Doshisha “Gorilla no Hitotsukami” GRF-2501BS — Limited Edition Samurai Design
This limited-edition model features a striking Samurai-inspired design that conveys a sense of strength and power. The bold look pairs perfectly with the powerful image of the Gorilla no Hitotsukami, resulting in a product with strong visual presence.
With its clear connection to Japanese culture, this design makes a unique and memorable souvenir that visitors are sure to appreciate.
Doshisha “Gorilla no Hitotsukami” GRF-2501KB — Limited Edition Kabuki Design
This limited-edition model features a vibrant and eye-catching Kabuki-inspired design. Drawing inspiration from one of Japan’s most iconic traditional performing arts, it offers a playful yet bold appearance that is sure to spark conversation.
Perfect as a keepsake from your Japan trip or as a memorable gift, this version stands out for both its design and cultural appeal.
3.Meiji Cacao Beaute
Meiji Cacao Beaute is a Japan-made chocolate developed for those who are conscious about beauty and wellness. Its key feature is the combination of two cacao-derived beauty-supporting ingredients: cacao ceramides and polyphenols, which can be enjoyed together in a single treat.
This low-sugar chocolate contains no added sweeteners and has about 40% less sugar compared to Meiji’s classic milk chocolate. While the sweetness is kept subtle, it still delivers a rich cacao depth and a refined flavor. Made with Peruvian cacao beans, with cacao mass accounting for 71%, it also offers a bright, aromatic profile that enhances the overall tasting experience.
Balancing beauty-friendly ingredients with high-quality flavor, this chocolate is perfect as a small reward for yourself or as a thoughtfully chosen, distinctly Japanese souvenir. Produced by Meiji, one of Japan’s most trusted chocolate makers, it is an item you can pick up with confidence. You can find it in both the confectionery section and the beauty appliance area, so be sure to keep an eye out while shopping.
Shop for Less: Coupon Information
Through a collaboration between Bic Camera and Payke, international visitors can enjoy tax-free shopping plus additional discounts with a special coupon. The discount rates vary by product category, as outlined below:
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Alcohol: 3% OFF
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Medicines, cosmetics, and snacks: 5% OFF
- Cameras, electronics, beauty devices, and more: 7% OFF
In addition to these discounts, tax-free shopping (10% consumption tax exemption) is also applied, allowing you to save even more on your purchases.
How to Use the Coupon
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Present your passport at the time of purchase
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Show the coupon screen at checkout
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The standard coupon is valid until August 31, 2026.
Why Bic Camera Is Great for Souvenir Shopping
From items that capture a distinctly Japanese feel to highly practical everyday essentials, Bic Camera offers a wide selection of products you can purchase with confidence through official retail channels. That makes it an ideal place not only for finding gifts for family and friends, but also for picking up souvenirs for yourself.
Next time you spot a Bic Camera while exploring the city, be sure to take a look beyond the electronics section. Make use of the available coupons and enjoy a more comfortable and rewarding shopping experience during your trip to Japan.