Black Friday in Japan 2025: The Best Time to Shop and Save
Black Friday, originally from the United States, has become hugely popular in Japan too!
In late November, major sales pop up everywhere—from electronics stores and fashion brands to supermarkets.
Electronics, fashion, toys, cosmetics…
It’s the perfect season to enjoy shopping during your trip and discover Japan-only deals you won’t find anywhere else.
In this article, we’ve rounded up Black Friday highlights from stores recommended by the Payke editorial team.
Check out the shops that catch your eye and make the most of the savings!
Japan Black Friday: Store-by-Store Guide
Don Quijote
Don Quijote is the go-to discount store in Japan!
During Black Friday, you’ll find daily specials, flat-price food deals, and big discounts on electronics, cosmetics, and gift items. It’s packed with bargains from morning to night.
■ Sale Period
・Round 1: Nov 14 (Fri) – Nov 20 (Thu)
・Round 2: From Nov 21 (Fri)
■ Participating Stores
・Round 1: 49 stores
・Round 2: 195 stores
※ Check the special campaign page for the full store list.
■ Click here for more information
Payke also offers exclusive Don Quijote coupons, so be sure to take advantage of them during your trip!
AEON
AEON, Japan’s nationwide supermarket and shopping mall chain, also joins the Black Friday rush!
Clothing, daily essentials, electronics, bedding, kitchenware, brand goods, and even pure gold sets go on sale across a wide range of categories.
There are also special promotions, including limited-edition items and big half-price deals.
■ Sale Period
・Nov 20 (Thu) – Nov 30 (Sun)
■ Participating Stores
・Around 600 AEON and AEON Style locations nationwide
■ Click here for more information
Toys “R” Us / Babies “R” Us
Toys “R” Us also offers big Black Friday deals on toys and children’s products.
The always-popular Black Friday Lucky Bag (worth 12,000 yen, sold for 3,999 yen) returns again this year, along with discounts on character toys, kids’ clothing, and other fan-favorite items.
■ Sale Period
・Round 1: Nov 21 (Fri) – Nov 27 (Thu)
・Round 2: Nov 28 (Fri) – Dec 4 (Thu)
■ Participating Stores
・All Toys “R” Us and Babies “R” Us locations nationwide
■ Click here for more information
UNIQLO
UNIQLO doesn’t call it Black Friday—instead, they run their big Thanksgiving Sale.
HeatTech innerwear, cashmere sweaters, PuffTech jackets, and other winter essentials all go on sale at special prices.
They’re also running a special giveaway: spend over 10,000 yen and receive a stainless-steel bottle as a free gift (first-come, first-served, available Nov 21–24).
■ Sale Period
・Nov 21 (Fri) – Nov 27 (Thu)
■ Participating Stores
・All UNIQLO stores nationwide
■ Click here for more information
✨ GU is holding its Thanksgiving Sale at the same time!
As UNIQLO’s sister brand, GU offers casual wear and trend pieces at even better prices than usual, making it a great stop to visit together with UNIQLO.
■ Click here for more information
Bic Camera
If you love electronics, Bic Camera’s Black Friday is a must-visit.
It’s a great chance to score deals on items like the Dyson Supersonic hair dryer, Kodak compact digital cameras, Apple Watch models, and even whisky and wine.
■ Sale Period
・Nov 14 (Fri) – Nov 30 (Sun)
■ Participating Stores
・All Bic Camera locations nationwide
■ Click here for more information
Payke also offers exclusive Bic Camera coupons, so don’t forget to take advantage of them during your trip!
TAKEYA
TAKEYA, known for its wide selection of cosmetics, souvenirs, and daily essentials, is also hosting special Black Friday events.
During the sale period, visitors can enjoy a variety of fun activities, including a lucky-draw lottery, a jumbo rock-paper-scissors contest, and free Black Thunder chocolate giveaways.
Don’t miss the 96-yen deals on food and household items, as well as big fashion clearance discounts.
■ Sale Period
・Nov 21 (Fri) – Nov 30 (Sun), 2025
■ Participating Stores
・TAKEYA（TAKEYA1、TAKEYA3）
■ Click here for more information
Payke also offers exclusive TAKEYA coupons, so be sure to make use of them during your visit.
Notes
※ Check the official website for eligible sale items.
※ Some products may have limited stock.
※ Available items may vary by store.
※ For Payke coupon usage, please confirm directly with store staff.
Conclusion: Shop Smart and Make the Most of Japan’s Black Friday!
Japan’s Black Friday is a major event that travelers can enjoy too. From fashion and electronics to snacks and toys, a wide range of categories go on sale all at once.
And beyond the stores introduced here, plenty of other shops across Japan also run their own Black Friday promotions. If you spot one during your trip, make sure to take a look and enjoy the savings!