Must-Buy Items in Japan! Top 5 Picks from Standard Products

Standard Products is a new brand launched by the 100-yen shop Daiso. Since its debut in 2021, it has continued to attract attention.

With simple yet refined designs that add warmth to daily life, Standard Products’ items blend seamlessly into any lifestyle. The brand also offers goods that make use of Japan’s traditional craftsmanship, making it popular among foreign tourists looking for authentic Japanese souvenirs.

This time, we’ll introduce five especially recommended items found at Standard Products.

A New Brand from the Daiso Group!
Why Standard Products Is Gaining Attention

Source：standardproducts.jp

Standard Products is a new brand by Daiso Industries (Daiso), based on the concept of “Chotto ii no ga, zutto ii.”—meaning “Something a little better, for always.” It offers simple yet sophisticated household goods that break away from the usual image of 100-yen shops, drawing attention for their modern, stylish appeal.

The brand’s biggest appeal lies in its high-quality design, wide variety, and affordable prices.

Standard Products offers around 1,300 to 1,600 original items designed for everyday use, such as storage boxes, tableware, and towels. It also features products that incorporate traditional craftsmanship from various regions of Japan—for example, cutlery from Tsubame City in Niigata Prefecture and kitchen knives from Seki City in Gifu Prefecture.

Must-Buy Items! 5 Popular and Recommended Products

This time, we’ll introduce five of the most popular items from Standard Products.

Eco Bag (Kushutto Compact, Short Logo, BK)

Product name: Eco Bag (Kushutto Compact, Short Logo, BK)

Price: 300 yen (tax included 330 yen)

This eco bag folds neatly into the palm of your hand, yet it’s far more functional than it appears.

When unfolded, it can hold up to six 2-liter bottles—surprisingly spacious for its size. You’ll be surprised by how much it can carry compared to its compact appearance.

<Features> 

– Folds compactly to palm size 

– Large capacity (fits six 2L bottles)

– Smooth, water-resistant fabric 

– Easy to fold up (just a few seconds once you get used to it)

Another clever feature is its keychain-style design. You can attach it to your bag or belt, making it easy to carry and always accessible without getting in the way.

It’s a convenient item for travelers, perfect for carrying souvenirs or extra shopping during your trip to Japan.

Imabari Towels

Product names:

• Imabari Face Towel (34cm × 80cm)

• Imabari Bath Towel (60cm × 100cm)

Price:

• Face towel: 500 yen (tax included 550 yen)

• Bath towel: 1,000 yen (tax included 1,100 yen)

Imabari towels are high-quality towels made in Imabari City, Ehime Prefecture—one of Japan’s most famous towel-producing regions.

Only towels that meet strict quality standards earn the Imabari brand mark—a guarantee of superb absorbency, durability, and safety.

<Features of Imabari Towels> 

– Gentle texture that’s kind to the skin 

– Superior absorbency and durability 

– Elegant, subdued color tones

Standard Products’ Imabari towels are known for their exceptional softness and smooth texture. They’re not only ideal as souvenirs but also perfect for actual use during your trip.

It’s an incredible value to find such high-quality, artisan-crafted Japanese towels at this price.

Color Jute Bag

Product name: Color Jute Bag

Price: 500 yen (tax included 550 yen)

This stylish jute bag catches the eye with its design and is made from jute (kyōma), a natural and eco-friendly material. Jute is prized for its breathability and natural texture.

<Features of the Jute Bag> 

– Made from natural, eco-friendly materials 

– Stylish design with the Standard Products logo 

– Durable construction with excellent strength 

– Available in multiple sizes for different uses

This bag perfectly combines practicality and design. It works great as a souvenir or for daily use, and can even serve as decorative storage or part of your interior design.

Kumano Fude Makeup Brush

Product name: Kumano Fude Powder Brush

Price: 1,000 yen (tax included 1,100 yen)

Kumano Fude brushes are Japan’s world-renowned makeup brushes, crafted in Kumano Town, Hiroshima Prefecture. With over 400 years of history, they are traditional handicrafts highly valued by professional makeup artists worldwide.

<Features of Kumano Fude>

– Traditional craft with over 400 years of history

– Used by professional artists around the world 

– Made with high-quality, skin-friendly bristles 

– Perfect balance of softness, resilience, and powder pickup

Authentic Kumano brushes often sell for several thousand yen or more, but at Standard Products you can get one for just 1,100 yen. It’s an incredible deal for such a prestigious Japanese brand brush.

A practical yet culturally rich item that truly represents Japanese craftsmanship.

Aroma Diffuser

Product name: LC Aroma Diffuser

Price: 500 yen (tax included 550 yen)

Standard Products offers a wide variety of fragrance-related items, such as aroma diffusers and incense. Normally, diffusers of this size cost around 2,000 yen, so getting one for about 500 yen is a real bargain.

A wide variety of types are available, all with elegant designs that fit naturally into any interior.

The diffuser I chose comes in a sophisticated package that resembles a cocktail glass—beautiful in appearance and refined in fragrance, with a delicate, distinctly Japanese touch.

Perfect for adding a touch of relaxation to your hotel stay—or for bringing home the scent and memories of Japan.

Experience High-Quality Japanese Products at Affordable Prices!

Standard Products is a great choice for those who value simplicity and good design.

In particular, the Marronnier Gate Ginza 2 location in Tokyo is recommended—it houses three Daiso Group brands side by side: Daiso, Standard Products, and Threeppy. It’s the perfect spot to explore and compare a wide range of items all at once.

Discover beautifully crafted Japanese souvenirs and experience the quality of Japanese design—at an affordable price—with Standard Products.