Introducing two UV clear essences for “lightening” and “moisturizing” from UV protection staple “ASTALIFT”

The ASTALIFT brand that specializes in UV protection and lightening* has introduced the “ASTALIFT D-UV CLEAR WHITE SOLUTION” for “lightening” and the “ASTALIFT D-UV CLEAR AQUA DAY SERUM” for moisturizing.
Both products decisively cut down on “deep UV rays.” Thus, they provide thorough UV protection while also facilitating lightening and moisturizing.

*Can vary based on makeup effects

“ASTALIFT” is a cosmetic brand of FUJIFILM Corporation.

FUJIFILM offers a variety of skin care items using nanotechnology and unique UV protection technology. 85 years of knowledge from collagen research established with the development of photographic film is applied to the development of ASTALIFT.

The ASTALIFT products that FUJIFILM offers are characterized by being effective in UV protection and lightening*. ASTALIFT is packed with the science of beauty cultivated by FUJIFILM.

*Can vary based on makeup effects

Lightening or moisturizing
Select a UV essence for your needs

For lightening

ASTALIFT D-UV CLEAR WHITE SOLUTION
[UV clear essence and makeup base]

“ASTALIFT D-UV CLEAR WHITE SOLUTION” is a UV clear essence that specializes in lightening*. Did you know that you are not entirely protected even if you thoroughly apply sunscreen in the morning?

In fact, even if you apply sunscreen carefully, changing your facial expression by talking or laughing can cause your sunscreen to crack. UV rays can penetrate through these “UV cracks.”

“ASTALIFT D-UV CLEAR WHITE SOLUTION” fits according to the movements of your face to prevent sunburns from UV cracks. It can reduce “deep UV rays” (*1) by penetrating to the inside of the stratum corneum to enable UV protection with no gaps.

*Can vary based on makeup effects
*1 Deep UV rays refer to long wavelength UVA-I. By cutting down on deep UV rays, the rays are prevented from penetrating into the stratum corneum of the skin.

For moisturizing

ASTALIFT D-UV CLEAR AQUA DAY SERUM
[UV clear essence and makeup base]

“ASTALIFT D-UV CLEAR AQUA DAY SERUM” is a UV clear essence that specializes in moisturizing. Your skin can become dry even after thoroughly moisturizing because of exposure to just 10 minutes of UV light in the morning. Ensure that no UV rays are missed with the power of this unique UV cutting technology.

It also effectively cuts down on “deep UV rays” (*1) that penetrate deep into your skin. Thus, it prevents drying due to UV rays. With the combination of UV damage treating “nano astaxanthin (*2)” and “nano lycopene (*3),” you can simultaneously achieve UV protection and moisturization. With a refreshing texture, it is perfect for those who wish to improve moisture and elasticity.

*1 Deep UV rays refer to long wavelength UVA-I. By cutting down on deep UV rays, the rays are prevented from penetrating into the stratum corneum of the skin.
*2 Haematococcus pluvialis oil (moisturizing ingredient)
*3 Tomato fruit extract (moisturizing ingredient)

The Payke editorial department tests the two UV clear essences!

ASTALIFT D-UV CLEAR AQUA DAY SERUM

Moist texture during application

Although this product focuses on UV protection, it does not feel dry when applied to the skin. It feels moist and smooth upon application, and seems to absorb effortlessly into the skin.

ASTALIFT D-UV CLEAR WHITE SOLUTION

UV essence that is gentle on the skin

This product spreads well and absorbs smoothly into the skin. Its appeal is that it feels so good to apply and yet provides UV protection and lightening*. It is also able to control light, so your skin tone improves upon application.

*Can vary based on makeup effects

Spreads well and prevents UV cracks

The most surprising thing about using both products was the elasticity. They spread effortlessly and could be absorbed into every corner without any difficulty. By using the products, you can really feel that they were devised to prevent “UV cracks” from occurring. There are no gaps in which UV rays can enter, so it feels like you can go into each day with peace of mind.