Which one should you choose? A comparison review of 6 popular LuLuLun face masks from Japan!

Face masks are one of the most popular souvenirs from Japan. This time, we’ll introduce LuLuLun, a face mask brand that has won over 300 Cosme Awards since its launch and holds the No.1 sales record in Japan.

LuLuLun offers a wide variety of series, but many people may find themselves wondering: What’s the difference between them? Which one is right for my skin concerns?

That’s why we’ve put together a thorough review of the six most popular types! We’ll break down their expected effects, texture, and unique features.

Use this guide to help you choose the perfect one when shopping!

Using a face mask every day — the new beauty standard!

When you think of face masks, you might imagine them as a special skincare treat — something to use before an important event or a date. But the real charm of LuLuLun is that their masks are designed to be used every day, as a substitute for toner.

In fact, LuLuLun has been in the face mask business for over 20 years. Yet in 2023, something unusual happened: their masks became so popular that they were sold out in drugstores all over Japan.

The reason? Japanese beauty expert and TV personality MEGUMI published her bestselling book “Kirei wa Kore de Tsukuremasu” (You Can Create Beauty With This, Diamond Inc.). In it, she revealed one of her secrets to glowing skin: using LuLuLun masks daily. The moment this was shared, LuLuLun skyrocketed in popularity among Japanese women, and at the same time, the idea of using a face mask every single day became a new beauty habit in Japan.

How to Spot a Face Mask That Can Be Used Every Day?

Not all face masks are meant to be used every day. Broadly speaking, there are two types of face masks:

1. Toner masks – soaked in lotion
   

2. Serum masks – soaked in concentrated beauty serum

LuLuLun masks fall into the “toner mask” category, making them suitable for daily use. On the other hand, serum masks are generally not recommended for everyday use.

In particular, you should be cautious with masks that:

• Are recommended only a few times per week
  

• Are sold as “special care” masks
  

• Have exfoliating or peeling effects

Using these masks daily can not only become expensive but may also cause skin irritation. For example, daily use of special-care masks may overload your skin with moisture or oils, weakening its natural barrier.

To identify a mask that’s safe for daily use, check the packaging!

For LuLuLun, you’ll find a “365days” mark highlighted in a red box on the package, along with the note: “Can be used as a substitute for toner.”

LuLuLun masks are fragrance-free, mineral oil-free, colorant-free, and alcohol-free, offering a stress-free experience for your skin. They are essentially a “daily-use, stick-on lotion” designed for everyday skincare.

Comparison Table of the 6 Most Popular LuLuLun Face Masks

This time, we’ll introduce six of the most popular LuLuLun series.

Product	Recommended For *Refer to the official website
LuLuLun Precious RED (Moist)	– Those struggling with adult dry skin – Concerned about rough or uneven skin texture – Interested in starting fermented skincare
LuLuLun Precious GREEN（Balance）	– Skin that reacts to seasonal or environmental changes – Wanting supple, smooth skin – First-time users of LuLuLun Precious
LuLuLun Precios WHITE (Clear)	– Concerned about dullness or buildup from old dead skin*¹ – Wanting to brighten darkened skin – Looking for a clear, radiant complexion
LuLuLun HYDRA V MASK	– Concerned about pores or dullness*¹ – Prefer masks with stretch and close fit
LuLuLun HYDRA EX　MASK	– Wanting skin elasticity*² and transparency – Interested in anti-aging care – Prefer masks with plenty of moisture
LuLuLun Pure Every’s	– Concerned about dryness or skin irritation – First-time face mask users – Found other LuLuLun products unsuitable for their skin

*¹ Due to dryness
*² Improves skin elasticity by softening the skin

Next, we’ll share the results of Payke writers testing all six masks. Using a skin checker that measures moisture and oil levels, we’ll evaluate their hydrating effects numerically as well as experientially.

LuLuLun Precious RED（Moist）

Key Ingredients	Saccharomyces/Rice Ferment Filtrate, Rice Family Extract, Acacia Flower Honey, and others
Effects	Moisturizes and helps reduce the appearance of fine lines caused by dryness
Sheet Features	Extra-thick, plush sheet
Quantity	7 sheets, 32 sheets
Price (tax included)	¥528 (7 sheets), ¥1,870 (32 sheets)
Recommended For	Those concerned about dry skin

The Precious series targets “adult skin concerns” for women in their late 20s and beyond. Among them, the RED (Moist) mask is especially recommended for those who want to focus on hydration.

What makes RED (Moist) stand out is its use of fermented rice ingredients. These gently remove old dead skin¹ and smooth rough texture, creating an environment where moisture can penetrate more easily².

*¹ By wiping off
*² Into the stratum corneum

Texture & Feel

Among the six masks tested, this one provided the best balance of moisture and oil, giving excellent hydration. Even during the dry winter months, skin stayed moisturized for a long time without needing to apply cream immediately. The mask feels slightly sticky at first but does not leave a greasy residue. If your main skin concern is dryness, RED (Moist) is highly recommended.

Reviews

• “This sheet mask focuses on hydration. I use it morning and night. My skin feels completely different with and without it.” (Source: @cosme)
  

• “Even with my dry skin, it provides a lot of moisture!! There’s plenty of essence, so I highly recommend it♪” (Source: @cosme)

Product Details

LuLuLun Precious GREEN（Balance）

Key Ingredients	Saccharomyces/Rice Ferment Filtrate, Rice Family Extract, Acacia Flower Honey, and others
Effects	Moisturizes and helps reduce the appearance of fine lines caused by dryness
Sheet Features	Extra-thick, plush sheet
Quantity	7 sheets, 32 sheets
Price (tax included)	¥528 (7 sheets), ¥1,870 (32 sheets)
Recommended For	Those concerned about dry skin

Among the Precious series, the GREEN (Balance) mask is particularly popular. Thanks to natural peptides, it helps your skin achieve a fresh, firm, and radiant look, as if you’ve had a good night’s sleep.

It’s ideal for those who want to both hydrate and brighten their skin, but especially for anyone wanting to prepare a solid base for healthy skin. If you’re looking for a souvenir but aren’t sure about the recipient’s specific skin concerns, GREEN (Balance) is a safe and easy choice.

Texture & Feel
Its feel is somewhere between the WHITE (Clear) and RED (Moist) masks. It’s neither too sticky nor too light, making it suitable for almost anyone.

Reviews

• “I keep repurchasing this! The ceramides help strengthen my skin barrier. I use it every morning for 5 minutes before makeup. The sheet stays in place even while doing chores. I love it!” (Source: @cosme)
  

• “I use it as a night mask! My skin feels moist and plump after removing it. It really seems to penetrate, making daily skincare something I look forward to♪” (Source: @cosme)

Product Details

LuLuLun Precious WHITE（Clear）

Key Ingredients	Perilla Leaf Extract, Vitamins, Green Tea Catechin Peptides, and others
Effects	Adds radiance and clarity to the skin
Sheet Features	Extra-thick, plush sheet
Quantity	7 sheets, 32 sheets
Price (tax included)	¥528 (7 sheets), ¥1,870 (32 sheets)
Recommended For	Those concerned about dullness or lack of radiance* and seeking firmness and glow

Within the Precious series, WHITE (Clear) contains the highest concentration of vitamins. Plant-derived beauty ingredients help give the skin firmness, radiance, and clarity. The key ingredient, green tea catechin peptides, is expected to help reduce dullness caused by external damage such as UV rays.

Despite its rich hydration, the mask has a refreshing, light feel, making it ideal for those who dislike sticky textures. It’s perfect for morning use before makeup. If you spend a lot of time outdoors or are focused on UV care, this mask is highly recommended.

*Caused by dryness

Reviews

• “After trying various masks in the Precious series, I settled on WHITE for morning use. I didn’t feel any irritation with any series, but compared to GREEN, this feels just a little more crisp.” (Source: @cosme)
  

• “I have acne scars, and I feel like they’re fading after using this mask daily! The hydration is great, and my skin has started to glow.” (Source: @cosme)

Product Details

LuLuLun HYDRA V MASK

Key Ingredients	Retinol, Niacinamide, Rosemary Leaf Extract, and others
Effects	Prevents skin irritation, cares for pores, improves firmness and elasticity
Sheet Features	HIFU-sensation sheet (designed for lift and close fit)
Quantity	7 sheets, 28 sheets
Price (tax included)	¥770 (7 sheets), ¥2,420 (28 sheets)
Recommended For	Those concerned about pores, dullness, or lack of radiance*¹

*¹ Refers to skin with a smooth, pearl-like texture

For those seeking rich skincare benefits, the HYDRA series is recommended. While slightly more expensive than the Precious series, these toner masks are packed with skincare ingredients comparable to serums.

Key features include seven types of vitamins, from retinol and niacinamide for firmness and radiance to vitamin C derivatives for overall skin health. If your goal is to brighten your complexion and care for pores, HYDRA V MASK is an excellent choice.

Texture & Feel

The mask has a refreshing, non-sticky feel. It’s recommended to follow up with a cream for extra hydration. Personally, I noticed even skin tone and a brighter appearance immediately after use, despite some redness in my skin. The proprietary HIFU-sensation sheet allows the mask to fit snugly with a lifting effect, making it very comfortable to wear.

Reviews

• “The sheet is soft and sticks perfectly to my skin, so it doesn’t slip off. After removal, my skin feels plump and radiant. No irritation, so I’ll definitely repurchase!” (Source: @cosme)
  

• “My pores have visibly shrunk!! Hydration is great, and my skin feels amazing.” (Source: @cosme)

Product Details

LuLuLun HYDRA EX MASK

Key Ingredients	Human adipose-derived mesenchymal stem cell exosomes, Glutathione* (for pearl-like skin), and others
Effects	Moisturizes and provides anti-aging care
Sheet Features	Melty Feel Sheet (soft, melting texture)
Quantity	7 sheets, 28 sheets
Price (tax included)	¥880 (7 sheets), ¥2,640 (28 sheets)
Recommended For	Those concerned with skin issues related to aging

The HYDRA EX MASK is a premium toner mask packed with cutting-edge regenerative skincare ingredients.

It contains ingredients that specifically target loss of firmness, elasticity, and moisture due to aging, making it ideal for anti-aging care. If you want to try LuLuLun’s richest formulas, this mask is highly recommended.

Texture & Feel
The mask feels deeply moisturizing, and its proprietary Melty Feel Sheet wraps the skin in a soft, melting texture. Those who love gentle, soft masks should definitely give this one a try.

Reviews

• “I regret not buying this sooner. The sheet is soft, and it’s very cost-effective. Definitely repurchasing!” (Source: @cosme)
  

• “I bought it because of the good reviews and frequent mentions on social media. My skin tends to be dry inside (inner dryness), but after using this mask post-bath, my skin feels plump and hydrated. Really nice!” (Source: @cosme)

Product Details

LuLuLun Pure Every’s

Key Ingredients	Seaweed extract, cranberry peptide, cocoa extract, and others
Effects	Moisturizes and prevents skin irritation
Sheet Features	Marshmallow Fit Sheet (soft, light adherence)
Quantity	7 sheets, 32 sheets
Price (tax included)	¥440 (7 sheets), ¥1,760 (32 sheets)
Recommended For	First-time LuLuLun mask users, those who prefer a light, comfortable fit

Pure Every’s is targeted at teens and 20s trying their first face mask, with a focus on a pleasant, cheerful experience. Its light texture and affordability make daily use something to look forward to.

The mask provides a hydrating boost, with more essence than the other series. Among the six, it feels the most saturated with serum. When applied, it cools the skin, making it ideal for soothing sun-exposed or heated skin. Any leftover essence can also be applied to the neck or body.

This is the perfect introductory mask for those curious about “toner masks,” offering the best balance of texture, feel, and price.

Reviews

• “I’ve been using this continuously. Excellent cost performance, plenty of lotion, and I can even use it for body care while masking. The hydration is all I need from a mask, so I’ll keep using it.” (Source: @cosme)
  

• “Great for a hydration boost. It didn’t irritate my skin, so anyone can use it comfortably.” (Source: @cosme)

Product Details

Which Mask Boosts Moisture the Most?

This time, we compared skin moisture levels under two conditions:

1. Right after cleansing
   

2. After applying a face mask for 5 minutes and gently patting the essence into the skin

For reference, we also measured skin that had only been patted with regular toner by hand, without using a LuLuLun mask.

Reference: Payke writer’s skin type: oily / Measurement period: winter / Measurement area: cheeks

LuLuLun Precious RED（Moist）
After Cleansing	After Mask (5 min)	Difference
52％	72％	+20pt
LuLuLun Precious GREEN（Balance）
After Cleansing	After Mask (5 min)	Difference
52％	70％	+18pt
LuLuLun Precios WHITE（White）
After Cleansing	After Mask (5 min)	Difference
53%	70%	+17%
LuLuLun HYDRA V MASK
After Cleansing	After Mask (5 min)	Difference
54％	66％	+12pt
LuLuLun HYDRA EX　MASK
After Cleansing	After Mask (5 min)	Difference
54%	77%	+23pt
LuLuLun Pure Every’s
After Cleansing	After Mask (5 min)	Difference
54%	77%	+23pt
Reference – Toner applied by hand
After Cleansing	After Mask (5 min)	Difference
52%	56％ （Toner applied by hand）	+4pt

All measurements taken under the same indoor humidity conditions

Results:
The masks that increased skin moisture the most were HYDRA EX MASK and Pure Every’s, both packed with plenty of essence. Even while wearing them, the masks stayed moist, providing a refreshing sensation.

While the differences among the masks were small, all face masks significantly boosted skin hydration compared to simply patting on toner by hand. When you want to deliver more moisture into your skin, using a toner mask is clearly recommended.

Oil Control

We also measured skin oil levels, and the results showed that all masks reduced oil compared to post-cleansing levels.

My skin is oily, with an average post-cleansing oil level of around 44%. After using any LuLuLun face mask, the oil level dropped to an average of 36%.

For reference, the ideal oil level in winter is said to be 16–28%. This indicates that the masks effectively absorbed excess sebum and helped control oil, keeping the skin balanced.

Price Comparison – Which Mask is the Most Cost-Effective for Daily Use?

LuLuLun Precious RED（Moist）
Price (7 sheets)	Price (BOX)	Price per Sheet (BOX)
528 yen	1,870 yen (32 sheets)	58.4 yen
LuLuLun Precious GREEN（Balance）
Price (7 sheets)	Price (BOX)	Price per Sheet (BOX)
550 yen	1,980 yen (32 sheets)	61.8 yen
LuLuLun Precios WHITE（White）
Price (7 sheets)	Price (BOX)	Price per Sheet (BOX)
528 yen	1,870 yen (32 sheets)	58.4 yen
LuLuLun HYDRA V MASK
Price (7 sheets)	Price (BOX)	Price per Sheet (BOX)
770 yen	2,420 yen (28 sheets)	86.4 yen
LuLuLun HYDRA EX　MASK
Price (7 sheets)	Price (BOX)	Price per Sheet (BOX)
880 yen	2,640 yen (28 sheets)	94.2 yen
LuLuLun Pure Every’s
Price (7 sheets)	Price (BOX)	Price per Sheet (BOX)
440 yen	1,760 yen (32 sheets)	55.0 yen

All prices include tax.

The most cost-effective mask per sheet is Pure Every’s. Even the priciest option, HYDRA EX MASK, is still under ¥100 per sheet, making all of them highly affordable for daily use.

Where Can You Buy LuLuLun Face Masks?

LuLuLun face masks are available at Don Quijote and most drugstores. If you go to a larger drugstore, you’re more likely to find the full range of masks.

As mentioned earlier, LuLuLun offers 7-sheet packs for casual use and BOX packs with 28–32 sheets for daily use. If you plan to use them every day, the BOX type is recommended. Larger stores usually have a better selection of the BOX packs.

How did you find it?

Some of you might think, “Using a face mask every day sounds like a hassle,” but it’s worth giving it a try. After cleansing or finishing your bath, simply apply a mask and leave it on for about 5 minutes. During that time, you can dry your hair with a towel or do a few small chores—making it surprisingly convenient, even for those who consider themselves a bit “lazy.”

Compared to splashing lotion onto your skin by hand, a face mask keeps moisture on your skin longer and provides deeper hydration. Try starting a daily face mask routine with LuLuLun for effective and easy skincare.

Also, Payke offers coupons for Don Quijote and drugstores. You can scan the barcode to get product information and purchase masks at a discount, so be sure to take advantage of it.

（Click here for coupon）