Currently Creating a Stir on Social Media! meiji THE Chocolate, the Photogenic Candy

Hello! This is a writer for Payke.

This time, I did research on meiji THE Chocolate, the photogenic candy that is being much talked about, mainly among females in their 10s – 20s!

First of all, what does it mean to be “photogenic?”

When translated literally, it means “to look good in photographs.”
If you would like to take fashionable photographs, meiji THE Chocolate is a must-have item!

In Japan, meiji’s THE Chocolate is currently creating a stir!
I would like to respond to the questions of
What kind of product is it?
Why is it photogenic?
while mixing in opinions shared during interviews in the city!

It is not just its appearance! A slightly luxurious chocolate with high quality

THE Chocolate is a series of chocolates sold by Meiji.
Each type of chocolate has an individuality that stands out due to its cacao blending ratio and various flavors.
In Japan, Meiji is a candy manufacturer that sells very many famous candies,
such as “Milk Chocolate” and “Kinoko no Yama (Chocorooms)” and “Takenoko no Sato,”
which are chocolate candies shaped like mushrooms and bamboo shoots, respectively.
“THE Chocolate” is a chocolate bar that this prominent Japanese candy manufacturer began selling in September 2016.
To date, roughly 8 types have been put on the market,
and it is possible to make various selections based on personal preference.
Although most chocolate bars tend to be in the price range near 100 yen,
“THE Chocolate” has a price of around 200 yen that is roughly double that.
However, “THE Chocolate,” which has double the price, is currently hugely popular, mainly among young females!!

There are patterns for each block of chocolate inside the pack.
Apparently, these patterns are a way to produce different tastes and textures when the chocolate enters the mouth.
Supposedly, that the flavor that is sensed differs based on the surface area of the chocolate that comes into contact with the tongue.
I ask that all of you actually eat it and feel the different flavors!!

Everybody pays attention to the colorful packaging that looks good on Instagram!

When I interviewed mainly young females in Japan about “THE Chocolate,”
some responded, “Oh, I know about that!” and the recognition was very high among everybody!
There were many people who responded that their friends buy it, they have seen it on social media, or they have actually bought it.
Here are some opinions on the general impression of THE Chocolate series!

I like the Asian design of the package! (Female university student in her 20s)
It’s a slight luxury! (Female university student in her 10s)
It is thin and easy to carry (Worker in their 20s)
It’s fun because you can taste the difference! (Female university student in her 10s)
If you collect all types and take a photograph, it might look nice (University student in their 10s)

By contrast, there were also some harsh opinions.

It’s a bit expensive… (Female university student in her 10s)
What meaning does the product name of “THE” have? (Female university student in her 10s)

It is also pretty good as a card to write a message on!

Not only can it simply be enjoyed by oneself, it is also perfect to show a little sign of gratitude!
There were also people who wrote comments of gratitude and “You’ve worked hard!”
on the empty spaces on the product packaging and used it as a card to write a message on.
There were also people who created works of art like these!

By all means, if you ever visit Japan, you should try taking photogenic photographs with meiji THE Chocolate!