Investigating the Popular Hair Mask ‘fino’! Can It Really Improve Dryness and Humidity for Beautiful Hair?

Japan, renowned as a global beauty powerhouse, has produced numerous exceptional hair care products. Today, we introduce “fino,” a popular hair care brand by Shiseido that was inducted into the @cosme Hall of Fame in 2009!

We’ve also compared the before-and-after results after using it. If you’re considering purchasing it as a souvenir from Japan, be sure to check out our review!

What is the ‘fino’ Hair Mask?

Product Details

‘fino’ is a highly trusted product that was inducted into the Hall of Fame by Japan’s leading beauty media, ‘@cosme,’ in 2009. Manufactured by Japan’s top beauty brand, Shiseido, it is known for its high quality and effectiveness, earning strong support from many users.

In recent years, ‘fino’ has gained attention overseas as a reliable Japanese hair care product, and its popularity continues to grow.

The fino hair mask not only enhances smoothness and shine but also repairs damaged hair from within! It features a unique ‘Damage Search Function’ that identifies damaged areas and provides intensive care.

It effectively tackles hair concerns caused by humidity, dryness, and coloring, making it a great choice for anyone dealing with hair troubles!

How to Use ‘fino’ and Review

Usage Instructions:

1. Squeeze out excess water from your hair and apply the mask, focusing on damaged areas.

2. For medium-length hair, use about one to two grape-sized portions.

3. You can rinse it off immediately for results, but leaving it on for a few minutes enhances its effectiveness.

Adjust the amount and application time according to your hair length and damage level. It is best used as a special treatment 1–2 times a week.

For Enhanced Results:

1. After applying the mask, gently comb through your hair.

2. Wear a shower cap and leave it on for a few minutes.

3. Rinse thoroughly with lukewarm water.

The fino hair mask comes in a generous 230g container, and you can feel its weight when holding it.

Its texture is thick and creamy, similar to a conditioner, making it easy to apply without dripping. It clings well to each strand, ensuring thorough care.

Using the product, it was immediately noticeable that the hair became smoother upon application. Fingers easily glided through the hair, showing a remarkable change.

After applying the hair mask and leaving it on for about five minutes while performing other skincare routines, the hair became unexpectedly smooth after rinsing. The texture was impressively silky, offering an experience of unmatched smoothness.

The Perfect Match: fino Hair Oil

Product Details

The Penetrating Beauty Hair Oil is an out-of-bath treatment.

It protects hair from friction and heat damage caused by towel-drying and blow-drying while simultaneously repairing it. It’s also great for morning styling or taming frizz and dryness throughout the day.

Since it pairs perfectly with the in-bath hair mask, many people use both together.

How to Use:

1. Apply to towel-dried or dry hair.

2. Dispense an appropriate amount onto your palms and spread evenly.

3. Apply mainly to the ends of your hair and distribute evenly. For medium-length hair, use one pump; adjust the amount according to hair length and thickness.

The oil is so transparent that it is almost invisible in photos. It has a light texture yet provides a rich moisturizing feel.

It shares the same ‘Grace Floral’ scent as the hair mask. The moment you dispense it, the elegant fragrance spreads, creating a luxurious atmosphere. With 98% beauty serum ingredients, it functions more as a professional hair care item than a mere styling product.

Using it for morning styling kept my hair hydrated and smooth throughout the day!

＜Oil ONLY＞

Using only the hair mask or only the oil delivers noticeable effects. However, using both together results in significantly smoother and healthier-looking hair.

＜Hairmask＋oil＞

What Users Are Saying About fino

We looked into actual user reviews of fino:

• “It controlled the dryness at my hair ends and blended in well, making it an excellent product! My hair no longer spreads out too much, and I highly recommend it!” (@cosme)

• “A friend working at a beauty salon recommended it to me! It truly makes my hair silky smooth! It’s available at many stores, making it easy to purchase.” (@cosme)

• “It significantly reduced dryness! Pairing it with the Premium Touch Penetrating Beauty Hair Oil makes hair even shinier!” (LIPS)

• “Many treatments require waiting before rinsing, but this one can be rinsed off immediately, which is really convenient! I use it 2–3 times a week!” (LIPS)

Many users reported that it works well for tackling dryness and hair damage! Since the results vary depending on hair type and condition, it’s worth trying for yourself.

Where Can You Buy fino?

The fino series, including the hair mask and hair oil, is available at Don Quijote and drugstores.

In particular, Don Quijote often has dedicated display sections for fino, making it easy to find. Since it’s a popular item, stores tend to have plenty of stock.

The Payke app offers discount coupons for Don Quijote and drugstores, so take advantage of it to purchase fino at a better price!

Get Beautiful Hair Resistant to Humidity and Dryness with fino!

fino is a high-quality Japanese hair care product that addresses various hair concerns, whether in humid or dry conditions. Easily accessible at Don Quijote and drugstores, it also makes for a great souvenir from Japan.

With Payke’s discount coupons, you can buy it at an even better price! Along with your travel memories, bring home beautiful, shiny hair!

(Get your coupon here)