Essential Guide for Parents! A Thorough Comparison of Four Popular Baby Wipes in Japan
Baby wipes are indispensable when changing diapers. Since they are used directly on a baby’s delicate skin, quality is paramount.
Japanese baby wipes are often designed with a baby’s sensitive skin in mind, featuring fragrance-free and additive-free options, and some even contain moisturizing ingredients. They are gentle on the skin while effectively removing dirt, making them a reliable choice for busy parents.
In this guide, we’ll review four popular baby wipe brands from Japan’s leading diaper manufacturers. Our Payke Parenting Writer examines what each product offers in detail to help you determine which one is best. Enjoy the read!
The Four Popular Baby Wipe Brands
・GOO.N
A Japanese brand known for its soft materials that are gentle on the skin. These wipes are highly absorbent and fit well with a baby’s movements.
Gentle on skin Baby Wipes
Rich in moisture for easy, clean wiping. Made with soft, natural plain nonwoven fabric, containing 99% pure water, free of parabens and alcohol, and suitable for hands and body.
※Quoted from the product site
・moony
A Japanese brand known for its soft design and fit for a baby’s body, with a strong reputation for products suited to newborns and sensitive skin.
Baby Wipes soft thick
Highly moist, they easily wipe away even dried dirt and leave the skin clean. Soft, three-layered structure, free of alcohol, fragrance, parabens, and PG. Suitable for hands and body.
※Quoted from the product site
・Pigeon
A Japanese brand that provides a range of baby products, from diapers to bottles and skincare. Their diapers are known for their softness and skin-friendly design.
Pigeon Baby Oil In Fluffy Thick Finish
Designed to absorb dirt without scrubbing and protect the skin with baby oil for added moisture. The wipes are thick and fluffy, containing jojoba-derived baby oil (a moisturizing ingredient) and are free of additives like PG, parabens, IPBC, alcohol, colorants, and fragrances.
※Quoted from the product site
・Pampers
A globally recognized diaper brand with excellent absorbency and breathability, suitable for long use from newborns onward. The Japan-specific version is designed for Japanese babies’ skin.
Pampers Wipes Best for skin
Contains plenty of pure water and moisturizing ingredients, suitable for use on hands, mouth, and body. Made from plant-derived materials with a soft, thick texture. Thick sheets with 3D bumps for thorough cleaning, weakly acidic to match skin pH, and free of fragrance, parabens, and phenoxyethanol.
※Quoted from the product site
Comparing the Four Products
The comparison will be based on five criteria, with each product evaluated for usability and quality:
1．Thickness and Size
Products with substantial thickness and suitable size.
2．Moisture Content
Wipes with high moisture for thorough cleaning.
3．Ease of Extraction
Wipes that are easy to remove individually.
4．Gentleness on Skin
Products that protect a baby’s sensitive skin.
5．Price
Affordable pricing, as wipes are used daily. (Based on the lowest price on Amazon.)
Products will be rated from A to C:
A: Excellent
B: Good
C: Average
※This is an independent evaluation by Payke’s parenting writer.
1. Thickness and Size
moony and Pigeon received an A rating for their large, thick design, ensuring easy cleaning without getting your hands dirty.
2. Moisture Content
Pampers had the highest moisture content, allowing easy dirt absorption and leaving the skin moisturized.
3. Ease of Extraction
Pampers was again rated highest for its ease of use, with wipes that can be smoothly taken out with one hand.
4. Gentleness on Skin
Pigeon and Pampers received an A rating for including moisturizing ingredients. All products have soft materials and contain no harsh additives.
5. Price
GOO.N received an A rating with a price of 1.46 yen per wipe, providing good value.
The top Product is…
Pampers received the highest overall rating, proving to be convenient and gentle on sensitive baby skin.
※This is an independent evaluation by Payke’s parenting writer
All products are made according to Japan’s high-quality standards and are safe to use. We hope this comparison helps you choose the best wipes for your baby’s skin.
Tip for Traveling in Japan. Do you know this pictogram?
In major airports (such as Narita Airport, Haneda Airport, Kansai Airport), main train stations, and large tourist attractions, nursing rooms and diaper-changing stations are always available. The baby care room pictogram indicates a space where you can change diapers or nurse your baby.
These facilities are often located near restrooms, but if you’re unsure, you can ask at the information desk or inquire with staff to find the location.
In some places, the older version of the pictogram may still be in use.
Old pictogram
Both versions feature a baby pictogram as a distinguishing mark.
The function is often displayed with a Japanese description and pictogram, so it can be helpful to familiarize yourself with the general shape.
How did you find this article?
Based on this review, we hope you find the perfect baby wipes for your needs! Baby wipes are available not only at supermarkets and drugstores but also at specialty baby stores.
If there are any other products you’re interested in or would like to try, please let us know in the comments. We look forward to hearing your thoughts!