Wash, Care, and Moisturize in Just One Minute: Dive Straight into Makeup! Saborino Masks Get a Power Boost!
Saborino, Japan’s No.1 Morning Mask, Gets a Major Upgrade!
In today’s fast-paced world, morning time is more precious than ever. Saborino, a leading name in Japan’s morning mask market, has undergone a significant power-up and renewal. Since its launch in 2015, Saborino has been recognized by beauty experts, media, and celebrities, winning 120 Best Cosmetic Awards (※1). It has consistently been ranked first in the morning mask market (※2), proving its exceptional quality. By 2023, Saborino had surpassed a total shipment of 900 million sheets (※3), and now, it’s not just popular in Japan but also in 40 countries worldwide, loved by people across the globe.
This new and improved Saborino retains its innovative concept of completing skincare in just one minute without the need for a separate face wash &/or skincare. In addition to this, the beauty ingredients have been further enhanced, making it even more effective.
※1: Saborino Mask Series, April 2015 – September 2023
※2: Morning Mask Self-Skincare Market, 2018 – 2022 EagleEyePOS Data
※3: Based on the manufacturer’s total shipments
Saborino’s Hydrating Beauty Ingredients Elevate to a New Dimension with ‘AG22′ Inspired by ’22-Year-Old Skin’
Beautiful skin is the result of daily care, and Saborino’s latest product line takes this to heart. While maintaining its convenience, the beauty ingredients have been significantly enhanced. The highlight of this renewal is the introduction of the “Original Beauty Ingredient AG22,” inspired by the ideal skin balance of a 22-year-old. Saborino, through its unique research and development, has endeavored to capture the youthfulness and radiance of 22-year-old skin.
AG22 is generously formulated with original ingredients that replicate the skin balance of a 22-year-old, focusing on enhancing moisturization and elasticity. With each use, skin becomes softer and more hydrated. *Jojoba/Macadamia Seed Oil Esters, Squalane, Macadamia Nut Fatty Acid Phytosteryl, Phytosterols, and Water-Soluble Collagen
Moreover, Saborino has adopted the “Water Dense Veil Formula,” which increases moisture retention by 120% compared to previous products from the company. Saborino’s new line adopts the “Water Dense Veil Formula,” which creates pathways for moisture to penetrate deeply into the skin’s stratum corneum. This formula is designed to lock in the necessary hydration, ensuring that the skin remains healthily moisturized throughout the day. The product also improves its wipe-off face wash effect. With the use of malic acid and mandelic acid for exfoliation, and glycylglycine for a tightening effect, it gently yet effectively removes impurities, leading to clearer skin. This combination ensures that Saborino is not just a time-saving cosmetic but provides a comprehensive skincare experience.
With these advancements, Saborino continues to stand at the forefront of skincare innovation, offering an effective and efficient solution for maintaining youthful, radiant skin.
Saborino’s Extensive Lineup: The Perfect Sheet Mask for Morning and Night
The allure of Saborino lies in its diverse range of products. With four types of masks dedicated to morning routines and one specially designed for relaxing evenings, Saborino offers an array of options to suit your lifestyle, skin condition, and mood of the day.
Four Energizing Morning Masks:
- Saborino Morning Sheet N: This basic item is a boon for busy mornings, offering a moist fruity herb scent. It covers everything from face washing to skincare and moisturizing base in just one sheet.
- Fresh Fruit Refreshing Type N: With a minty grapefruit fragrance, this mask refreshes your mood right from the morning. It’s known for its crisp and refreshing feel.
【Fresh Fruit Refreshing Type N】
- Ripe Fruit High Moisturizing Type N: Scented with mixed berries, it’s ideal for days when dryness is a concern. This mask locks in moisture, leaving skin plump and hydrated.
【Ripe Fruit High Moisturizing Type N】
- Botanical Type N: This citrus leaf-scented mask focuses on natural ingredients, providing gentle care even for delicate skin with alcohol-free.
One Relaxing Evening Mask:
- Otsukaresama Mask N: Designed to let your skin rest at the end of the day, this mask combines the functions of lotion, emulsion, essence, cream, and pack into one. Its chamomile orange scent, ideal for tired evenings, envelops the skin in deep moisture.
The richness of Saborino’s lineup is crafted to meet the diverse needs of modern lifestyles. With Saborino, every day can be more comfortable and beautiful. Which mask will you choose today?
Real Reviews of the Renewed Saborino
Saborino is popular across a wide age range, from teens to those in their 60s. Here are some real user reviews of the renewed Saborino:
- “The moment I put it on, I feel a refreshing, cool sensation that really wakes me up on groggy mornings 🤭. Mornings are always hectic, and finding time for skincare can be tough, but this morning mask, which lets you finish your skincare in a short time, is indispensable!”
- “It’s not sticky and leaves my skin feeling fresh, perfect for quickly moving on to my base makeup. “
- “I love how well it moisturizes in just one minute!🫶”
- “It really wakes you up and makes you feel refreshed! I recommend it 🙆♀️. It’s so moisturizing!! And I don’t need to wash my face? Amazing 😭. It’s such a time-saver 😭. “
- “Just lift it by the ends and slap it on, so easy!! It’s really great 🙆♀️.”
- “The morning mask has a herb scent that refreshes and revitalizes you!”
- “It feels wonderful on the skin, provides great moisturization, and makes makeup apply flawlessly ◎.”
- “The night mask stays moist until the next morning!!”
- “It’s easy but takes good care of your skin ♡. It’s a real ally for busy women and those who prefer simplicity in skincare 🥰.”
- “The chamomile scent of the night mask is incredibly soothing!”
These reviews highlight the renewed Saborino’s efficacy in providing a quick, refreshing, and deeply moisturizing skincare routine, both in the morning and at night. Its ease of use and pleasant scents make it a favorite among those with busy lifestyles, offering a simple yet effective skincare solution.
Saborino’s New Statement “It’s Okay Not to Overdo It” Paves the Way for a New Era in Skincare
With its latest renewal, Saborino embraces the theme “It’s Okay Not to Overdo It.” This new brand statement closely aligns with Saborino’s product philosophy. Saborino’s masks, which can complete the entire process of cleansing, skincare, and moisturizing base in just one minute, significantly reduce the time needed for beauty routines during busy mornings. This allows modern individuals to prioritize self-care while minimizing the effort they put into their beauty regimen.
Moreover, this new statement aims to elevate the daily skincare life. Saborino’s masks enable users to feel their skin’s moisture and firmness just by using them, making daily skincare routines more effective and enjoyable. This fosters a fresh approach to beauty, enriching the daily skincare experience.
In addition, Saborino’s latest iteration also focuses on being eco-friendly. It incorporates organic ingredients like Melissa leaf extract and cucumber fruit extract, and upcycled materials like sugarcane bagasse, which would otherwise be discarded. This demonstrates Saborino’s commitment to the environment.
Saborino supports you in embracing “It’s Okay Not to Overdo It,” assisting in your pursuit of beauty. Beauty arises not just from external efforts but also from a sense of fulfillment within. With Saborino, cherish yourself and add more sparkle to your everyday life.